Without a strong personal brand, even the most talented people will remain unrecognized and undervalued — no matter how hard they work. don’t let it happen to you.

Growing up, many of us were told that if we went to school, got a job and worked really hard at our careers, it would be enough to succeed.

And for older generations, this might have been true.

Nowadays, being great at what you do simply isn’t enough.

You must be great at what you do — AND you must know how to get in front of the right people with the right message.

You must have the ability to stand out in a marketplace that’s flooded with talent.

In 2023, you must know how to build a personal brand.

How would your life and business be different if you had a strong, well-defined personal brand?

Here’s the tale of two consultants:

Here’s the harsh truth: we now live in the Attention Economy. In this new era of digital connection, your ability to be seen by your ideal audience is the difference between a quiet career, scraping by in obscurity and a thriving, passionate career that allows you to change the world — and become wealthy in the process.

Now, to be clear, we’re not just talking about becoming an “influencer” or an online celebrity. A personal brand has nothing to do with being famous to the public. It has nothing to do with the number of followers you have or whether you know how to use the latest social media apps.

Popularity is important. But you only need to be popular in the right crowd. It’s all about being known, liked and trusted by the people who you can serve most directly.

In the Attention Economy, every career needs a strong personal brand to reach its full potential.

Whether you’re a local chiropractor who wants to bring more patients into the clinic…

A makeup artist who wants to begin working with elite clientele…

An employee wanting to climb the corporate ladder into the C-Suite…

A powerful, well-defined personal brand is the missing link between being unknown in your field and becoming unstoppable.

Now, to be clear, we’re not just talking about becoming an “influencer” or an online celebrity. A personal brand has nothing to do with being famous to the public. It has nothing to do with the number of followers you have or whether you know how to use the latest social media apps.

In fact, a 2022 research study called “Trends In Personal Branding” showed 67 percent of ALL Americans would be willing to spend more money on products and services from the companies of founders whose personal brand aligns with their own personal values.

Here’s why:

Personal branding is shaping the future: Millennials and Gen Z are placing a remarkably strong emphasis on personal branding to make important decisions. Personal brands can affect what content they watch, what food they consume, where they shop, their career choices, who they trust, who they recommend to others, who they hire, who they vote for, and even their romantic interests.

Personal branding is highly profitable: the younger generation of leaders and influencers, who will have significant purchasing power for the next 30 years, don’t see personal branding as just a superficial game of popularity. Instead, they consider it one of the primary factors in deciding where to spend their money.

Personal brands build trust: an impressive 74 percent of Americans are more likely to trust someone with an established personal brand. Equally compelling, 82 percent agree that companies are more influential when their executives have a recognizable personal brand. These findings underscore the power of personal branding in cultivating trust and amplifying influence.

The evidence is crystal clear: the world cares about personal brands and they vote with dollars. Because we don’t relate to products or ideas as much as we relate to people.

The good news is that you can learn how to use the same strategies these icons have used to become the .0001% in your own field — and get paid accordingly.

But we’re guessing you don’t have millions of dollars and a decade of time to wait in order to build a powerful personal brand that will make you wealthy and well-known in your industry.

Luckily, there’s a proven, step-by-step formula for building and monetizing your personal brand that takes all the guesswork out of the equation — and shows you exactly how to raise your impact, influence and income at the same time.

Watch this Video with Rory Vaden to Learn How Building a Powerful Personal Brand Can Transform Your Business Today!

But there’s only one thing you need to know about building a world-class personal brand:

You are most powerfully positioned to serve the person you once were.